Description:
On the top of “Für Unternehmen” B2B Page we tested two buttons. “Beratung anfordern” or “Angebot erhalten“.
Hypothesis:
We wanted to see if more people want a quote or advisory. It was always a question because we want to show aqua alpina as professional for waterdispensers with the best service and great advisory.
Setup:
Direct test on the same page with two buttons that are shown 50/50 to users. Audience is mostly organic, no campaign is directly linked to that. Tracking is automated by divi. https://www.aquaalpina.at/unternehmen/
Results and learning:
After 10 Days we found out, that there is a 50% higher clickrate on “Angebot erhalten”. Maybe it’s because of the current stage of the users in the buyer jurney.
Next actions:
Check the hypothesis in Ads, make a different design on the page.